copy isn't about you
daily
When does it make sense to hire a development agency?
Well, it kind of depends who’s asking.
If you’re a buyer, your reasons will likely center around urgency:
- You have more money than time
- You don’t have the internal capacity to build what you need to build
- You have too many other things to manage
- You have a well defined, but temporary need
- You don’t understand technology and don’t think learning is a high ROI use of your time
If you’re a vendor, your reasons will likely center around what you think your prospect wants to hear:
- You have technical expertise
- You can contribute strategically
- You will be more cost-effective than building an internal team
- You have a well-defined development process
There is overlap here, but the language matters.
I recently saw an agency website that featured these pain points prominently in their copy:
- Complexity & Inefficient Operations
- Limited Innovation & Competitive Edge
- Lack of Scalability
- Data Security Concerns
It went on to describe its process - Discovery, UX/UI phase, Development, and so on.
Who is this for? If I’m a buyer, is my pain point really limited innovation and a lack of scalability?
Or is my pain point “I don’t have enough developers to get this feature done by Q3”?
Or “I know I won’t need an internal team once this is built”?
If you’re a dev agency owner, you have to understand what your customers are looking for. You might attract a certain kind of customer - maybe it’s a time-limited startup founder, or a non-technical project manager at a non-technical company, or a huge tech corp that doesn’t want to hire at the moment. Learn to speak to that customer directly in your copy and your sales script.
You might be proud of your team’s expertise - but the customer doesn’t care. They only care how you will solve their problem.